Normandie Innovation Marché Entreprise Consommation

Purpose This paper aims to examine the role of attachment in consumer brand relationships and its links with constructs such as trust, satisfaction, commitment and behavioural loyalty. Design/methodology/approach This paper is based on exploratory and confirmatory studies that provide a model that explains the relationship between brand attachment and its outcomes. A structural equation modelling is used to assess the hypothetical links. Findings The findings of the structural model confirm the majority of the hypothesised relationships. Brand attachment is considered as an important input to brand commitment for utilitarian products. Originality/value Few studies have attempted to model the relationship between brand attachment and its antecedents and outcomes. This research also focused on a particular utilitarian product that is not – apparently – affect laden.

Aligning supply chain decisions of separate entities with independent objectives can be considered to be one of the difficulties of supply chain management. This difficulty becomes worse if the supply chains are characterised by an asymmetrical distribution of information. Although considerable research has recently been devoted to supply chain coordination, less attention has been paid to different information asymmetry settings to the mechanisms underlying it. This research attempts to help fill this gap by reviewing and classifying the literature based on supply chain features, applied methodology, coordination mechanisms, and types of information asymmetry. The proposed classification is used to highlight the ongoing issues in the area and identify the direction for future research.

In vitro studies have demonstrated leptin-positive effects on the osteoblast lineage and negative effects on osteoclastogenesis. Therefore, we tested the hypothesis that leptin may prevent tail-suspension-induced bone loss characterized by an uncoupling pattern of bone remodeling, through both mechanisms. Female rats were randomly tail-suspended or not and treated either with ip administration of leptin or vehicle for 3, 7, and 14 d. As measured by dual energy x-ray absorptiometry, tail-suspension induced a progressive decrease in tibia-metaphysis bone mineral density, which was prevented by leptin. Histomorphometry showed that this was related to the prevention of the transient increase in osteoclast number observed with suspension at d 7. These effects could be mediated by the receptor activator of nuclear factor kappaB-ligand (RANKL)/osteoprotegerin (OPG) pathway since we observed using direct RT-PCR, a suspension-induced increase in RANKL gene expression in proximal tibia at d 3, which was counterbalanced by leptin administration with a similar 3-fold increase in OPG expression and a RANKL to OPG ratio close to nonsuspended conditions. In addition, leptin prevented the decrease in bone formation rate induced by tail-suspension at d 14. The latter could be related to the role of leptin in mediating the reciprocal differentiation between adipocytes and osteoblasts, because leptin concurrently blunted the disuse-induced increase in bone marrow adipogenesis. In summary, these data suggest that peripheral administration of leptin could prevent disuse-induced bone loss through, first, a major inhibitory effect on bone resorption and, second, a delayed effect preventing the decrease in bone formation.

International audience

Les conditions de travail contemporaines incitent les milieux professionnel et académique à se pencher sur la question du bien-être au travail. Les outils de mesure de cet état psychologique particulier demeurent toutefois perfectibles : ils révèlent généralement des dérives sémantiques, un défaut d’enracinement dans les expériences vécues par les acteurs, et/ou une forte propension à utiliser des indicateurs de mesure secondaires au grand dam de la psychologie positive. En appliquant le « paradigme de Churchill » auprès de 1178 répondants, nous présentons dans cet article une nouvelle échelle de mesure positive du bien-être au travail (EPBET) à la fois formative, fiable et valide. Elle s’organise autour de quatre rapports : aux autres, à soi, aux temps et à l’environnement de travail.

A seaport is a dynamic environment which plays a crucial role in the global economy. It includes various activities such as transportation, logistic, fishing, rescue operations and protection of the environment against its destructive impacts that make tremendous challenges. In this paper, we investigate the smart port concept as the last generation of traditional ports reinforced with technologies such as Internet of Things (IoT). We propose an architecture for the smart port and discuss its different levels as well as its challenges. In addition, we introduce CLASSE project which is a step forward in making the port of Le Havre smart. The project utilizes Automatic Identification System (AIS) data as its main data source. Finally, we present some AIS analyses which could be the use cases and services of a smart port. These analyses show how the port is operating.

Drawing on cultural phenomenology, this paper extends the literature on ethnicity by investigating its embodied dimensions and by studying infra-national referents (e.g., regionalism in France). Findings show the central role of embodiment in ethnicity. Three dimensions of ethnicity are outlined: embodied ethnicity (being-in-the-world), embodied ethnic imaginary (remembering being-in-the-world), and embodied ethnic interactions (being-in-the-world with others). This analysis extends the post-assimilationist model by adding an embodied dimension, highlights the specificities of local ethnicity, and questions the concept of habitus.

The outbreak of regional belonging feelings questions the ways regional cultures can be used in marketing. The collection and analysis of 29 introspections and 280 commented pictures allowed to us to better understand the nature of regional feelings and to identify several strategic and operational marketing actions. The article ends by a discussion on the limits of those actions in regards to targeting, folkorisation and authenticity.

Purpose The purpose of this paper is to empirically test a new theory called the balanced theory of port competitiveness. Design/methodology/approach Data were collected from multiple respondents in 72 of the largest container ports. The instrument was translated into English, Simplified Chinese, Korean, and French. The data were collected through online and paper-based surveys. The data were analyzed using analytical hierarchy process. Findings The theory was shown to explain the behavior of port stakeholders in improving competitiveness by balancing the need to attract new customers with that of attracting new investors when making decisions, which can often be contradictory. The analysis showed significant effects for the five variables of volume competitiveness (VC) and the five variables of investment competitiveness. Research limitations/implications This study is limited in that it only tested the balanced theory on the largest container ports. The decisions by port managers may differ at smaller ports or those that do not handle containers. Practical implications Port stakeholders now have a ten-variable model of the factors needed to attract new customers and investors. These variables, and their tradeoffs, can evaluate the impact of managerial decisions on port competitiveness. Originality/value This study informs the literature by being the first to test a new theory that explains a greater level of port stakeholder behavior when improving competitiveness. Prior to this study, VC and investor competitiveness had only been studied separately, although they were related in practice.

Purpose The purpose of this paper is to study the potential interest in and the possible limits of the concept of organizational ambidexterity (Duncan, 1976; Tushman and O’Reilly, 1996) in the context of public non-profit organizations (PNPOs), a concept that is frequently studied in the private sector. Design/methodology/approach From an inductive and qualitative approach, this research is based on observations of ambidextrous innovation processes implemented in a French PNPO in charge of job search and unemployment compensation operations. Findings This research shows that the concept of organizational ambidexterity might provide some strategic leads for balancing the possible paradoxes within different kinds of expectations of the stakeholders of PNPOs. It might also facilitate the combination of the stability of public service deliverance and organizational transformation. Beyond its interest, this study identifies the limits of the concept in the context of PNPOs. For overcoming its limits, the study suggests a renewed understanding of organizational ambidexterity by taking account of PNPOs’ specificities, especially in terms of the regulation of the different tensions generated by ambidextrous organizational change. Research limitations/implications This research proposes a conceptual framework built with the integration of sectorial and organizational characteristics of the public non-profit sector for understanding the organizational ambidexterity and its possible strategic, organizational and management implications in this sector. The results are limited to the context the author studied because of several sectorial, national, organizational and cultural specificities. Practical implications The results might inspire management practices in PNPOs and potentially in private non-profit organizations or in voluntary organizations, since these three types of organizations could have certain similar organizational characteristics and might encounter similar questions in terms of strategy and innovation management. Originality/value This research suggests a renewed understanding of the concept of organizational ambidexterity in a sector in which the complexities, tensions and paradoxes generated by different stakeholders’ expectations are probably more present but less explicit than other organizations.

Purpose This paper aims to study consumer resistance and anti‐consumption in the context of illegal downloading of cultural goods in France. This practice is socially constructed as deviant by marketplace actors' moral labeling. To that extent, deviant careers are adopted as an analytic framework to articulate these two concepts. Design/methodology/approach A comprehensive approach was used. The authors conducted 49 in‐depth interviews in 2009. The data collected were then analyzed to build the different steps of downloaders' careers and related identities and practices. Findings The deviant careers identified shed light on the social construction of resistant identities and specific consumption practices in which social learning and devices play a major role. Accomplished careers enable deviant lifestyles that could be assimilated to anti‐consumption in a mundane context. Practical implications This study could help economic actors to improve their understanding of illegal downloaders' statements, motivations, and behaviors. It gives them clues to anticipate the massive changes in consumer culture occurring through dematerialization of cultural goods. Originality/value This study sheds light on the distinctive features of consumer resistance and anti‐consumption in a case of everyday and secret deviance strengthened by marketplace actors' moral labeling. It then helps to articulate these concepts through profiles related to downloaders' careers.

Purpose Drawing on Bronfenbrenner's ecological model, this research aims to investigate the interweaving of the socialization systems within which children learn eating practices, in order to open up new paths to build prevention and care programs against childhood obesity. Design/methodology/approach Children were interviewed using semi‐structured interviews, including projective methods. The data were analyzed by both a manual content analysis and the use of qualitative analysis software Nvivo. Nvivo enables to cross verbatim and contributes to highlight the joint effects of socialization agents in terms of children's eating learning. Findings The study clarifies the interrelationships between social contexts in which children learn food practices. It points out that the different social spheres may sometimes exert contradictory influences and that food learning cannot be limited to the transmission of nutritional information, but also involves emotional and social experiences. Social implications By showing that eating habits stem from complex processes, the research suggests measures against children's obesity that take into account the interrelationships between social contexts. It invites the policymakers and the food companies to implement actions based on social relationships involved in food learning. Originality/value Whereas the traditional consumer socialization models focus on interactions between child and one socialization agent, this research's findings shed light on the entanglement of social spheres concerning eating socialization. They show that using a social‐ecological approach is useful to policymakers, researchers, marketers, and other constituencies involved in developing solutions to the obesity problem.

Les termes employs pour rendre compte de l'activit du consommateur sont aujourd'hui nombreux : coproduction, cocration, collaboration, participation, etc. Cette profusion ne facilite pas la conceptualisation du rle du consommateur ainsi que la qualification de ses actions. l'inverse de ces approches globalisantes, nous proposons ici de faire un zoom sur l'autoproduction du consommateur. Pour ce faire, nous tudions des cas exemplaires permettant de gnrer deux nouvelles catgories d'autoproduction. La catgorisation ainsi obtenue souligne la nature polymorphe et dynamique du rle actif du consommateur en relation avec l'entreprise.

Cette recherche analyse les façons dont les consommateurs légitiment leur affiliation ethnique régionale. L'analyse de 29 introspections met en avant les moyens utilisés par les individus, notamment à travers la consommation, pour légitimer leur affiliation ethnique et l'authenticité de cette affiliation. Plus spécifiquement, (1) nous montrons comment les individus détournent et inventent de nouvelles sources de légitimité ethnique, (2) nous mettons en avant le rôle des archétypes dans la perception de l'authenticité ethnique et (3) nous étudions les dissonances liées à l'authenticité ethnique (artificialité et ambivalence). Ces résultats enrichissent les recherches sur l'ethnicité réflexive en introduisant les processus d'auto-légitimation et en montrant comment les individus, à travers leur consommation d'archétypes, font évoluer les constructions collectives sur lesquelles s'appuie l'ethnicité. Ils permettent également de proposer des recommandations sur les processus de légitimation des marques régionales.

Resistance to chatbots is a real challenge that companies must overcome, although they (i.e., chatbots) have several advantages. Based on the stereotype content model, this research seeks to understand customer reactions in the context of human-chatbot interactions by integrating the concept of uniqueness neglect as a moderator of customer reactions to the competence of bank chatbots. A sample of 378 respondents was collected in France using the snowball sampling technique, and hypotheses were tested using SmartPLS. We find that chatbot competence does influence customer satisfaction, the latter of which in turn affects both recommendation intention and continuance intention. Further, we find that uniqueness neglect moderates the effect of chatbot competence on satisfaction such that the effect is stronger (weaker) when uniqueness neglect is low (high). We find that warmth does not have a significant moderating effect. This study is among the first attempts to understand customer reactions to interactions with bank chatbots and offers insightful theoretical and managerial implications of use to both academics and practitioners alike.

Parmi les territoires qui s’engagent dans une démarche de marketing territorial, la Bretagne est un exemple qui donne à voir le passage d’une culture de communication publique (promotion du territoire par l’événementiel principalement) vers un marketing (partenariats impliquant, phase analytique forte) complet. Ce glissement répond à la mode du branding en France dont les jeux d’acteurs autour de l’image de marque suscitent une gouvernance territoriale qui rend délicat la différenciation en terme marketing.

La technologie Blockchain, support de Bitcoin, se diffuse récemment à des activités extra financières variées et suscite un intérêt dans de nombreux secteurs d’activité. Cet article vise à discuter des conséquences à attendre de cette technologie pour les métiers du champ CCA. Plus précisément, nous chercherons, dans une approche prospective, à présenter cette technologie et à en illustrer les aspects novateurs, qui influenceront ces activités dans les années à venir.

Abstract Is the same person perceived as more dangerous if the perceiver is induced to think about Arab and Muslim categories versus no category? Using the shooter paradigm, this study investigated the effects of the accessibility of ethnic (Arab) versus religious (Muslim) categories versus no category on spontaneous aggressive responses toward a target with an ambiguous appearance. Results demonstrated that shooting reactions toward armed targets were faster than non‐shooting reactions toward unarmed targets, especially if the target was a man. Despite these main effects, participants made faster decisions to shoot an ambiguous armed target if primed with the category Arab or Muslim (versus no category priming). The findings indicate that the mere priming of these social categories is sufficient to facilitate aggressive responses, even if the targets themselves are ambiguous. Copyright © 2012 John Wiley & Sons, Ltd.

Purpose The aim of the research presented in this paper is to enhance our understanding of self-gift giving behavior. Self-regulatory theory is used as a conceptual support to achieve this objective. The main idea that is explored is that consumers’ self-gift purchase intentions vary across contexts and situations to the extent that these are compatible or not with their self-regulatory mindset, whether it is chronic or situational. Design/methodology/approach Two studies, using a scenario-based experiment, were conducted to investigate the effects that regulatory focus has on consumers’ intentions to buy themselves a gift. Findings The results support the proposition that the chronic form of regulatory focus in success and failure situations has a significant impact on the intention to purchase a gift to oneself and show that the situational form of regulatory focus has an influence on self-gift purchase intention as well. They also confirm that situations that are congruent with consumers’ self-regulatory mindset lead to stronger self-gift purchase intentions. Originality/value The main contribution of this research lies in delineating the role that some specific dispositional and situational factors play in shaping consumers’ perceptions of success and failure events and how this impacts the eventual purchase of a gift to oneself. This contrasts with previous research on self-gift giving, where success and failure situations are assumed to be perceived similarly by consumers. Marketing managers wishing to stimulate consumers’ propensity to buy themselves gifts should consider using regulatory focus as a segmentation basis. Marketing communications should be adapted to consumers’ self-regulatory mindset.

International audience