Northwestern University in Qatar

Purpose The purpose of this paper is to test the effects of two types of celebrities (Instagram celebrity vs traditional celebrity) on source trustworthiness, brand attitude, envy and social presence. The proposed theoretical model consists of the celebrity type as the independent variable, social presence as the mediator and self-discrepancy as the moderator. Design/methodology/approach A randomized two-group comparison (Instagram celebrity vs traditional celebrity) between-subjects experiment ( n =104) was conducted. Findings The results indicate that consumers exposed to Instagram celebrity’s brand posts perceive the source to be more trustworthy, show more positive attitude toward the endorsed brand, feel stronger social presence and feel more envious of the source than those consumers exposed to traditional celebrity’s brand posts. Structural equation modeling (Mplus 8.0) and bootstrap confidence intervals indicate that social presence mediates the causal effects of celebrity type on trustworthiness, brand attitude and envy. Multiple regression analyses reveal the moderating effects of appearance-related actual–ideal self-discrepancy. Practical implications Ultimately, managerial implications for social media marketing and Instagram influencer-based branding are provided. From the perspective of marketing planning, the findings speak to the power of influencer marketing as an effective branding strategy. Originality/value The paper discusses theoretical implications for the marketing literature on celebrity endorsements.

Journalism and the media are in the midst of tumultuous change, driven at least in part by technological and economic uncertainty on a global scale. The thesis of this paper is that the key to the viability of news media in the digital age, as demonstrated by both long- and short-term patterns, is innovation. To insure long-term success, innovation in news media should be guided by four principles: intelligence or research, a commitment to freedom of speech, a dedication to the pursuit of truth and accuracy in reporting, and ethics. Evidence is presented that early innovation by news media leaders that adhere to the principles outlined here are finding success in both building audience and generating digital revenue.

Digital technology holds the potential to transform journalism and the media in several beneficial ways, including new forms of storytelling that might better engage citizens and provide more context, nuance, and texture to reported events and issues. However, the extent to which these benefits have been realized is mixed and subject to debate. In this monograph, we examine how digital technology might transform the content of journalism through augmented reality (AR). The significance of digital storytelling through AR is manifest in its potential to engage a citizenry increasingly disengaged from traditional news and to provide more contextualized information.

What factors drive consumers to use artificial intelligence (AI)-powered chatbots? The current study examined the associations among AI-powered chatbots’ anthropomorphism (human-likeness, animacy, and intelligence), social presence, imagery processing, psychological ownership, and continuance intention in the context of Human-AI-Interaction. Results from a path analysis using LISREL 8.54 show that consumers’ perceived human-likeness of AI-powered chatbots is a positive predictor of social presence and imagery processing. Imagery processing is a positive predictor of psychological ownership of the products (fashion industry) and services (tourism industry) promoted by the chatbots. Most importantly, social presence and imagery processing are positive predictors of AI-chatbot continuance intention. These empirical findings entail practical implications for AI-powered chatbot developers and managerial implications for commercial brands such that (1) increasing anthropomorphism of chatbots and inducing the sense of being co-present with the chatbots are important factors AI-chatbot designers and developers need to consider and (2) inducing vivid visualization of the products endorsed by the chatbots is an important variable marketers need to understand.

In the field of education research, mixed methods have traditionally referred to the combination of quantitative and qualitative data that brings us closer to ‘reality’. However, recent literature on social and educational studies has increasingly incorporated works that integrate digital technologies and mixed methods. This novelty provides an opportunity to re-examine original contributions in the field, particularly in relation to educational innovation. Therefore, the objective of this article is to analyze the characteristics and the trends of new contributions from researchers in education. To achieve this, we carried out a systematic literature review (SLR) of 311 articles published from January 2010 to January 2020 in the Web of Science (WoS) and Scopus databases. We worked with nine questions that explored three key themes: characteristics, technologies and designs within the realm of educational innovation. The validation for this analysis was achieved using a criterion adopted by scholars at York University, which incorporates: inclusion and exclusion, relevance and description of data, as well as peer review in the analysis. Our findings indicate that networks of co-terms, identification of educational innovations and the types of designs -currently applied in educational innovation- as well as the adoption of a mixed-method approach seem to be much better suited to underpin the required combination of strategies and processes that are interwoven in order to address the complexity of the education phenomenon in our times. En el ámbito de la investigación, los métodos mixtos usan combinadamente datos cuantitativos y cualitativos para un acercamiento con la «realidad». En la literatura reciente de los estudios sociales y educativos, se ubica un crecimiento de publicaciones que integran tecnologías digitales y métodos mixtos y, con ello, se presenta la oportunidad de generar un aporte original de posibilidades para investigar la innovación educativa. El objetivo de este artículo fue analizar las características de estos estudios y las tendencias de nuevas contribuciones para la educación. Para lograrlo se realizó una revisión sistemática de literatura (SLR) de 311 artículos publicados, de enero 2010 a enero 2020, en las bases de datos Web of Science (WoS) y Scopus. Se trabajó con nueve preguntas que exploraron tres temas: características, tecnologías y diseños con líneas de innovación educativa. La validación se dio con los criterios de la Universidad de York: inclusión y exclusión, pertinencia y descripción de datos, así como evaluación de pares en el análisis. Los hallazgos dan cuenta de redes de co-términos, identificación de innovaciones educativas y tipos de diseños que están siendo trabajados en líneas de investigación de innovación educativa. Se concluye que el enfoque de métodos mixtos aporta con una combinación interceptadas de estrategias y procesos para abordar la complejidad del fenómeno de la educación, con compresión holística, interdisciplinar y cambio en la forma de hacer investigación en nuestros tiempos.

Purpose Social media campaigns by fashion brands typically rely on two types of accounts: official brands' accounts and social media influencers' accounts. The current study investigates relevant mechanisms that explain the effectiveness of Instagram posts contingent upon their account types (commercial brand's Instagram account versus influencer's Instagram account) and content types (the absence versus presence of human figures in the posted contents). Design/methodology/approach Conducting an online experiment ( N Females = 195), it was tested if parasocial interaction (PSI) and feelings of social presence moderate the effects of Instagram accounts' promotional posts on consumers' perceived trustworthiness of the endorsed fashion brand. The experiment employed a 2 (Type of Instagram posts: product-only posts versus product posts with a person content) × 2 (Type of Instagram account: a fashion-brand account versus a a fashion-influencer account) between-subjects factorial design. Findings Results demonstrate three-way interaction effects among the type of the Instagram account, the type of Instagram posts and PSI/social presence on the perceived trustworthiness of a brand. When the content is coming from a fashion-influencer account, there is no difference between product posts with a person and product-only posts conditions with regard to the positive relationship between PSI/social presence and trustworthiness. In contrast, when the source is a fashion-brand account on Instagram, the positive relationship between PSI/social presence and trustworthiness is stronger for product posts with a person. These findings suggest that Instagram posts that are promoted by fashion influencers would have similar effects of PSI and social presence, even if they do not appear themselves in the branded content. Originality/value This research contributes to our understanding of the effective antecedents of trustworthiness in social media-based fashion marketing and fashion brand management. Instagram account types and content types influence the extent to which social media communication allows for the formation of emotional ties with and positive evaluation of the fashion brand.

What do citizens in the Netherlands expect from journalism? A large-scale survey shows that many audience expectations align fairly well with what experts and journalists consider important democratic functions of the press. We refer to these expectations as Civic Demands . In addition, more at odds with the profession’s view, the audience wants journalism to take Citizen Demands into account: the complaints and wishes of citizens. We explore how these demands relate to audience characteristics and news media use. Findings suggest that journalists and citizens could very well cooperate in securing a future for high-quality journalism.

Purpose Luxury fashion brands harness the power of Instagram and fashionistas for strategic brand management. This study aims to test interaction effects among luxury brand posts’ Instagram source type (brand versus fashionista), visual image type (product-centric versus consumer-centric) and consumers’ characteristics (vanity, opinion leadership and fashion consciousness) on brand recognition and trust. Design/methodology/approach A quantitative 2 (source type: brand versus fashionista) × 2 (branded visual image type: product-centric luxury versus consumer-centric luxury) between-subjects online experiment (N males = 195 and N females = 182) was conducted by recruiting participants from MTurk. Findings Logistic regression analyses indicated two-way interaction effects between sources and visual images on brand recognition. Brand recognition was higher for product-centric images when the source was the fashionista, whereas brand recognition was equivalent regardless of the image type when the source was the brand. Logistic regression and multiple regression analyses revealed the moderating effects of sources and visual images on the association between consumer traits and branding outcomes. Practical implications Meticulously choosing effective methods of showcasing branded content and persuasive luxury visual image strategies via Instagram is more important for fashionistas than for established brands in increasing brand recognition. Instagram fashionistas are more effective in increasing females’ brand trust through delivering product-centric visual images when targeting women with high vanity, opinion leadership and fashion consciousness. Brands as the Instagram profile source are more persuasive in increasing males’ brand trust through delivering product-centric visual images when targeting men with high vanity. Originality/value This experiment provides theoretical discussions and empirical findings about social media influencer marketing and managerial implications for Instagram-based luxury branding. This research revolves around the overarching theme of the interactive effects of multifaceted branded contents and market segments in social media influencer marketing environments.

The rise of automated journalism—the algorithmically driven conversion of structured data into news stories—presents a range of potentialities and pitfalls for news organizations. Chief among the potential legal hazards is one issue that has yet to be explored in journalism studies: the possibility that algorithms could produce libelous news content. Although the scenario may seem far-fetched, a review of legal cases involving algorithms and libel suggests that news organizations must seriously consider legal liability as they develop and deploy newswriting bots. Drawing on the American libel law framework, we outline two key issues to consider: (a) the complicated matter of determining fault in a case of algorithm-based libel, and (b) the inability of news organizations to adopt defenses similar to those used by Google and other providers of algorithmic content. These concerns are discussed in light of broader trends of automation and artificial intelligence in the media and information environment.

This article analyzes intermedia agenda-setting processes during a national election campaign of 38 newspapers, online news sites, TV news programs, as well as a wire service, through semi-automatic content analysis and time series analysis. The theoretical assumption was that intermedia agenda-setting is determined by the production structures of certain media types, the opinion-leader role of specific media outlets, and issue-specific characteristics. The findings suggest that, despite previous evidence to the contrary, intermedia agenda-setting also occurs during election campaigns, with a short time lag of 1 day. Additionally, a medium’s opinion-leader role depends strongly on issue-specific characteristics, such as obtrusiveness and proximity, mediating the intermedia agenda-setting process. And the traditional role of print media as intermedia agenda-setters is found to be challenged by online news sites.

How do outsiders negotiate participation within a subculture when they are deemed inauthentic by that subculture’s insiders? To explore this question, I examine the underground hip-hop scene in Chicago. The insiders are black and Latino, male rappers from the city’s urban core. The outsiders are white, female, and/or suburban rappers, who want to participate in hip-hop culture, but are deemed inauthentic by insiders. I demonstrate how, through cultural practices and a rhetoric of authenticity, the conditions that govern ‘realness’ and ‘fakeness’ are continually reshaped, on the basis of context. Exploring how this boundary work is utilized to create, maintain, and occasionally traverse race, gender, and class-based cultural boundaries, I underscore the flexible and varied uses of the authentic, a conceptual framework I label situational authenticity.

This collectively written work offers a map of our ongoing efforts to work through critical approaches to the study of security and global politics with a focus on the Middle East and North Africa, engaging both experiences and voices of scholars from and working in the region. The unique contribution of the project, we suggest, is threefold. First, we reflect on our commitment to decolonial pedagogy, and how our collective experiences organising a Beirut-based summer school on critical security studies for graduate students and junior scholars living and working in West Asia, North Africa, and the Levant are shaping the project. Second, we affirm and extend the contributions that postcolonial international relations and critical approaches to security have made to scholarship on the region, and to our own work. Third, we take inspiration from the C.A.S.E. collective’s interest in ‘security traps’ and address how and to what extent security discourse may risk colonising other fields in the pursuit of interdisciplinary scholarship. The article concludes with a transition to individual reflections by the authors to highlight the plurality of approaches to the project.

Celebrities endorsing veganism may exert social influence on consumers’ attitude toward veganism and behavioral intention to become vegan. A between-subjects online experiment (N = 303) examined the effects of consumers’ eating habits (meat eater versus non-meat eater) and celebrities’ vegan identity (altruistic motivation versus egoistic motivation) on various outcomes of health communication about veganism. Results of statistical analyses revealed a significant multivariate main effect of consumers’ eating habits on health consciousness, intention to spread electronic word-of-mouth (eWOM) about veganism, and behavioral intention to become vegan. The results also reveal interaction effects between vegan celebrity endorsers’ motivation and consumers’ eating habits on health consciousness, intention to spread eWoM about veganism, and behavioral intention to become vegan. Additionally, moderating effects of source credibility, subjective norms, and identification with the vegan celebrity endorser were found. This study sheds some light on celebrity endorsements of veganism and effects of message framing on consumers’ veganism-related attitude and behavioral intention.

In 2018, Saudi Arabia and Netflix were forced to confront the limits of freedom of speech online. The kingdom requested that the streaming giant remove a critical episode of the satirical show Patriot Act with Hassan Minhaj from its local service, and the latter complied at the risk of reputational damage. Focusing on the controversy surrounding this case, this article explores how both state and business adopt and adapt to changes in technology and how each reasserts its sphere of influence in the digital era. We argue that state and business are developing a symbiotic relationship in the context of de-territorialized digital capitalism. Such a relationship allows both entities to engage in mutual interdependence that accommodates the interests of the other while avoiding harmful consequences and deleterious effects. In practice, the state exercises targeted censorship while businesses abide by controlled compliance. The account and analysis presented regarding the logic of symbiotic relationship draws attention to the various ways in which global media players in the digital era have navigated territoriality and the extent of state–business mutual accommodation.

Alkoxysilanes and organoalkoxysilanes are primary materials in several industries, e.g. coating, anti-corrosion treatment, fabrication of stationary phase for chromatography, and coupling agents. The hydrolytic polycondensation reactions and final product can be controlled by adjusting the hydrolysis reaction, which was investigated under a variety of conditions, such as different alkoxysilanes, solvents, and catalysts by using gas chromatography. The hydrolysis rate of alkoxysilanes shows a dependence on the alkoxysilane structure (especially the organic attachments), solvent properties, and the catalyst dissociation constant and solubility. Some of the alkoxysilanes exhibit intramolecular catalysis. Hydrogen bonding plays an important role in the enhancement of the hydrolysis reaction, as well as the dipole moment of the alkoxysilanes, especially in acetonitrile. There is a relationship between the experimentally calculated polarity by the Taft equation and the reactivity, but it shows different responses depending on the solvent. It was found that negative and positive charges are respectively accumulated in the transition state in alkaline and acidic media. The reaction mechanisms are somewhat different from those previously suggested. Finally, it was found that enthalpy-entropy compensation (EEC) effect and isokinetic relationships (IKR) are exhibited during the hydrolysis of CTES in different solvents and catalysts; therefore, the reaction has a linear free energy relationship (LFER).

AbstractSince Hamas won the Palestinian legislative elections in January 2006, its political positions as presented in the Western media hark back to its 1988 charter, with almost no reference to its considerable evolution under the impact of political developments. The present article analyzes (with long verbatim extracts) three recent key Hamas documents: its fall 2005 electoral platform, its draft program for a coalition government, and its cabinet platform as presented on 27 March 2006. Analysis of the documents reveals not only a strong programmatic and, indeed, state building emphasis, but also considerable nuance in its positions with regard to resistance and a two-state solution. The article pays particular attention to the sectarian content of the documents, finding a progressive de-emphasis on religion in the three.

Consanguineous marriage, or matrimony between biological relatives, is commonplace and on the rise in Qatar, an ethnically heterogeneous Middle Eastern country. Previous studies have demonstrated that modernization often reduces traditional forms of marriage, such as arranged and consanguineous matrimony. Qatar's rapid modernization, however, has coincided with increased rates of endogamy. In this article, the authors examine the social processes that shape normative consanguineous marriage formation and progression in Qatar. On the basis of in‐depth interviews ( n = 35) with men and women engaged or married to a cousin, they detail the categorical schemas that lead to consanguineous matrimony: reservation, joking, filtering, engagement, and courtship. In describing these social exchanges, the authors illustrate 2 key features embedded within them: (a) their distinct tempo and (b) how participants frame their experiences using discourses of romantic love. Reflecting larger cultural practices and attitudes in Qatar, the authors found an amalgam of contemporary and conventional that they label modern traditionalism.

Diverse international perspectives show that children can benefit greatly from digital opportunities. Despite widespread optimism about the potential of digital technologies, especially for information and education, the research reveals an insufficient evidence base to guide policy and practice across all continents of the world, especially in middle- and low-income countries. Beyond revealing pressing and sizeable gaps in knowledge, this cross-national review also reveals the importance of understanding local values and practices regarding the use of technologies. This leads us to stress that future researchers must take into account local contexts and existing inequalities and must share best practices internationally so that children can navigate the balance between risks and opportunities. This article documents the particular irony that while the world's poorer countries look to research to find ways to increase access and accelerate the fair distribution of digital educational resources, the world's wealthier countries look to research for guidance in managing excessive screen time, heavily commercial content, and technologies that intrude on autonomy and privacy. We conclude by recommending that digital divides should be carefully bridged with contextual sensitivity to avoid exacerbating existing disparities; that the provision of technological resources is complemented by a focus on skills enhancement, for teachers as well as students; that a keen eye is needed to ensure the balance of children's protection and participation rights, with protection now including data abuses as well as safety considerations; and that we forge collaborations among all stakeholders in seeking to enhance children's digital opportunities worldwide.

This study examined psychological constructs related to the subjective experience of binge-watching serial video content. The results underscore the centrality of transportation in shaping viewers’ perceptions of the binge-watching experience and their binge-watching behaviors. Transportation was positively related to binge-watching frequency and mediated the impact of binge-watching session length on development of parasocial interactions (full mediation) and on binge-watching enjoyment (partial mediation). Ability to experience flow was found to predict the length of a binge-watching session. Other significant relationships were revealed. Theoretical and practical implications are discussed, along with suggestions for future research and the possibility of expanding current conceptual views of binge-watching.

= 1,219) explains the psychosocial impact of COVID-19-related mortality salience on altruism. Drawing from terror management theory, two studies tested death-thought accessibility, mortality salience, and anxiety buffer hypotheses. Study 1 (cross-sectional survey), using structural equation modeling, confirms death anxiety and fear are predictors of powerlessness and materialism which, in turn, predict charitable donations. Study 2 (between-subjects experiment) confirms the causal effects of COVID-19-induced mortality salience on altruism. Controlling income and socioeconomic status, people in the mortality salience treatment condition indicate greater monetary donations ($), ratio of prosocial (altruistic) to proself (egocentric) spending (%), donation of time (hour), monetary valuation of time (hourly rate = $/hour), and economic value of donated time (hourly rate*hour) than the controls. These effects are mediated by powerlessness. Moderating effects of relevant individual difference factors are significant: the greedier, more selfish, narcissistic, materialistic, and system-justifying the donor is, the higher monetary donations, volunteer time, and perceived value of donated time are, only when the COVID-19-induced mortality is made salient but not in the controls. Environmental and dispositional factors jointly influence vulnerability to mortality salience. The paradox of egocentrism and altruism, as an evolutionarily adaptive protective buffer against existential insecurity for social and cultural animals, can help revitalize resilience, thus shedding some lights on the sociopsychological mechanism of consumers' subjective well-being. Implications for consumer affairs, social marketers, and policymakers are discussed.