How Brand Community Practices Create Value

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How Brand Community Practices Create Value

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Shared by NobleBlocks on Sep 1, 2009 • 12:00 AM UTC

Authors:

H. Schau

,

A. Muñiz

,

E. Arnould

Subject

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Publication Date: Sep 1, 2009 • 12:00 AM UTC

NobleID:w1/20260526/B3EA6D9D

DOI:10.1509/jmkg.73.5.30

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