Framework for simulating random clickstream data
Published in International Journal of Electronic Marketing and Retailing • Jan 1, 2012
NobleIDNI1P38W59R11S20
Authors:,,
Mansour Abdoli
Paul Savory
F. Choobineh
Abstract
Improving e-store productivity requires well designed algorithms that are efficient in modelling the online behaviour of customers. However, due to competitive pressures and privacy concerns, e-commerce data is often not readily available to researchers. As a result, the pace of innovation for e-sto...
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