NobleBlocks
Public

Framework for simulating random clickstream data

Published in International Journal of Electronic Marketing and Retailing • Jan 1, 2012
NobleIDNI1P38W59R11S20
Authors:
Mansour Abdoli
,
Paul Savory
,
F. Choobineh

Abstract

Improving e-store productivity requires well designed algorithms that are efficient in modelling the online behaviour of customers. However, due to competitive pressures and privacy concerns, e-commerce data is often not readily available to researchers. As a result, the pace of innovation for e-sto...

Finding related papers...

Discussions

(0)

No comments yet

Be the first to share your thoughts!