Value Creation
Published in Journal of Quality Assurance in Hospitality & Tourism • Nov 28, 2007
NobleIDNI3P43W69R31S47
Authors:,
Myongjee Yoo
Billy Bai
Abstract
Abstract The most essential theory of loyalty marketing is that a small increase in loyal customers can bring a significant increase in profitability to a business. Recently, businesses in various industries have turned single-brand loyalty programs into corporate-wide loyalty programs across differ...
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