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Erratum

Published in International Marketing Review • Jan 1, 1990
NobleIDNI5P94W90R76S35

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001856. When citing the article, please cite: Myron M. Miller, (1990), “SUNBEAM IN ITALY: ONE SUCCESS AND ONE FAILURE”, European Business Review , Vol. ...

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