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The Design Professions CREATE VALUE

Published in Design Management Journal (Former Series) • Apr 1, 1994
NobleIDNI6P83W46R89S86
Authors:
Paul Fontaine

Abstract

JUST AS CORPORATIONS can take advantage of strategies for leveraging the value of design, Paul Fontaine points out that communities can and should also pursue this opportunity. His three case studies illustrate the benefits of using design professionals to create value. Through maximizing existing a...

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