A data mining application
Published • Jun 1, 1998
Authors:,,
KianSing Ng
Huan Liu
HweeBong Kwah
Abstract
“Customer retention” is an important real-world problem in many sales and services related industries today. This work illustrates how we can integrate the various techniques of data-mining, such as decision-tree induction, deviation analysis and multiple concept-level association rules to form an i...
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