NobleBlocks
Public
Top 10% journal in Business, Management and Accounting

Temporal Sequence Effects: A Memory Framework

Published in Journal of Consumer Research • Nov 4, 2008
NobleIDNI4P81W52R82S78
Authors:
Nicole Votolato Montgomery
,
H. Rao Unnava

Abstract

While much attention has been given recently to studying temporal sequences of events, relatively less attention has been directed to understanding the mechanisms behind the formation of global retrospective evaluations of temporal sequences. The findings from this research suggest that a memory-bas...

Finding related papers...

Discussions

(0)

No comments yet

Be the first to share your thoughts!