Temporal Sequence Effects: A Memory Framework
Published in Journal of Consumer Research • Nov 4, 2008
NobleIDNI4P81W52R82S78
Authors:,
Nicole Votolato Montgomery
H. Rao Unnava
Abstract
While much attention has been given recently to studying temporal sequences of events, relatively less attention has been directed to understanding the mechanisms behind the formation of global retrospective evaluations of temporal sequences. The findings from this research suggest that a memory-bas...
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