How to develop Taiwans tourism nation brand
Published in AFRICAN JOURNAL OF BUSINESS MANAGEMENT • Aug 18, 2011
NobleIDNI0P82W66R84S50
Authors:,,
Chun‐An Chen
Hsien-Li Lee
Ming-Huang Lee
Abstract
Globalization and the intensification of economic competition are increasing demand for nation brands. Tourism has a significant association with nation brand for the rapidly growing tourism industry in the future. A good nation brand will help a country's economic growth by promoting the tourism in...