Research indexBook chapter
Model specification issues
Leeflang, Wittink, Wedel and 1 other
International series in quantitative marketing1 Jan 2000
NobleIDark:/48914/w1/20260523/F986C936DOI10.1007/978-1-4615-4050-2_14
Book chapter
Model specification issues
Leeflang, Wittink, Wedel and 1 other · International series in quantitative marketing · 2000 · Subscription
NobleIDark:/48914/w1/20260523/F986C936DOI10.1007/978-1-4615-4050-2_14