Although the Korean War may have ended in Western minds in 1953, North Korean views of inter-Korean relations have remained largely tied to its Cold War origins. Despite this challenge, little is known about how North Korean leadership views the outside world. While 2010 may be remembered more for two high profile military skirmishes (the sinking of the South Korean warship Cheonan and the shelling of Yeonpyeong Island) as well as the rise of the third generation of the Kim dynasty (Kim Jong Un), the lack of progress on nuclear talks should not be overshadowed. Pyongyang's nuclear program remains the largest obstruction to improving inter-Korean and US-DPRK relations. This paper uses 2010 as a case study of how North Korea attempts to frame its nuclear program vis-a-vis its neighbors and the US. Using daily news reports from the Korean Central News Agency (KCNA), this paper suggests that North Korea largely identifies nuclear issues with the US in contrast to the other parties in the Six Party talks. Furthermore, the nuclear rhetoric negative correlates with references to contemporary military conflicts or Kim Jong Un.