Identifying Hidden Needs
Published in Palgrave Macmillan UK eBooks • Jan 1, 2010
Authors:,,
Keith Goffin
Fred Lemke
Ursula Koners
Abstract
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs
Finding related papers...
Discussions
(0)No comments yet
Be the first to share your thoughts!