In the article application of the strategic going is reasonable near a management by financial potential of enterprise. The financial is considered and investment aspects of strategic management by financial potential of enterprise. It is marked that an investment aspect in a management has priority above a financial aspect, as influences on the competitiveness of enterprise and possibility to grow financial potential. The concepts of the real and financial investing mark. It is distinguished, that productive capital as an object of investments and real investment projects are basis of investment processes on the modern stage of development of the Ukrainian economy. Priority of investing for providing of efficiency of strategic management is certain financial potential: a 1) real investing in material assets; 2) the real investing in non-material assets; 3) financial investing with the purpose of market capital of enterprise appreciation. On the basis of it the algorithm of forming of investment strategy is offered in a management by financial potential of enterprise.