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Behavior2Vec

Published in ACM Transactions on Knowledge Discovery from Data • Apr 16, 2018
NobleIDNI6P46W54R36S42
Authors:
Hung‐Hsuan Chen

Abstract

Most studies on recommender systems target at increasing the click through rate, and hope that the number of orders will increase as well. We argue that clicking and purchasing an item are different behaviors. Thus, we should probably apply different strategies for different objectives, e.g., increa...

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