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Published • Jun 10, 2018
NobleIDNI0P30W36R94S86
Authors:
Xiaochen Liu
,
Yurong Jiang
,
Puneet Jain

Abstract

Mobile advertisements influence customers' in-store purchases and boost in-store sales for brick-and-mortar retailers. Targeting mobile ads has become significantly important to compete with online shopping. The key to enabling targeted mobile advertisement and service is to learn shoppers' interest...

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