TAR
Published • Jun 10, 2018
NobleIDNI0P30W36R94S86
Authors:,,
Xiaochen Liu
Yurong Jiang
Puneet Jain
Abstract
Mobile advertisements influence customers' in-store purchases and boost in-store sales for brick-and-mortar retailers. Targeting mobile ads has become significantly important to compete with online shopping. The key to enabling targeted mobile advertisement and service is to learn shoppers' interest...
Finding related papers...
Discussions
(0)No comments yet
Be the first to share your thoughts!