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تأثیر بهکارگیری مدیریت ارتباط با مشتری اجتماعی (SCRM) بر عملکرد رابطه با مشتری

Published in SHILAP Revista de lepidopterología • Jan 21, 2019
NobleIDNI0P97W32R62S75
Authors:
سید محمدباقر جعفری
,
زینب یعقوبی جهرمی

Abstract

The aim of this study is to evaluate the effect of social customer relationship management (SCRM) on the relationship of the senior managers and experts of independent organizations in Fars province with customers. Social customer relationship management includes variables such as customer orientati...

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