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Internal Promotion Optimization

Published • Jul 25, 2019
NobleIDNI0P42W11R33S62
Authors:
Rupesh Gupta
,
Guangde Chen
,
Shipeng Yu

Abstract

Most large Internet companies run internal promotions to cross-promote their different products and/or to educate members on how to obtain additional value from the products that they already use. This in turn drives engagement and/or revenue for the company. However, since these internal promotions...

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