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Published in Cambridge University Press eBooks • Jan 17, 2020
NobleIDNI7P18W08R21S88
Authors:
Pervez Ghauri
,
Kjell Grønhaug
,
Roger Strange

Abstract

This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and mot...

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