Case Study
Published in Encyclopedia of Tourism Management and Marketing • Feb 10, 2022
NobleIDNI3P25W07R42S56
Authors:,
Sung-Yun Chung
John Byrom
Abstract
The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing ontology that has ever been put together and offers a holistic exami...
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