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Research indexBook chapter

Development

Yanacopulos

9 Sep 2021

DOI10.4324/9781315363493-3

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Abstract

This chapter reviews the ways that development organisations have constructed, mediated and represented the colonised majority world, frequently called the ‘third world’, or the global south, to those in the global north. Development organisations have contributed to bursts of public consciousness around issues of poverty and human suffering through campaigning, fundraising, and other forms of public engagement. This chapter explores the different development actors, values and historical narratives in the field and looks at the future of development communication through one type of development actor, the International Non-Governmental Organisations (INGOs). The chapter concludes by utilising INGOs to explore two key future issues. The first issue involves the funding of INGOs, and how their funding model limits the types of stories and images used to raise funds. The second issue concerns the disruptive potential of INGO use of social and digital media. Whilst these development organisations are using social media in their communications, the chapter speculates that digital media has not yet been ‘disruptive’, and the future of development communications could well be ‘business as usual’ in the future mediation of development.

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