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Data Pre-Processing Algorithm for Neural Network Binary Classification Model in Bank Tele-Marketing

Published in International Journal of Innovative Technology and Exploring Engineering • Jan 22, 2020
NobleIDNI8P545W218R695S993
Authors:
Khairul Nizam Abd Halim
,
Abdul Syukor Mohd Jaya
,
Ahmad Firdaus Ahmad Fadzil

Abstract

Tele-marketing presents a huge challenge in identifying potential customers with lack of effective marketing strategy may led a company to succumbs to problems such as prolonged marketing campaign. Various attempts to improve the performance of binary classification model for bank tele-marketing dat...

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