B2B E-Commerce Diffusion
Published in IGI Global eBooks • Jan 1, 2008
NobleIDNI0P14W79R34S68
Authors:,
Kim Virborg Henriksen
Helle Zinner Andersen
Abstract
The chapter explores the role of institutional discourse on B2B e-commerce diffusion. Using the case of EDI in the Danish business environment, the analysis demonstrates a lack of active industry involvement and severe implications of the absence of large users in the policy forum for the national E...