Scripts
Published in The International Encyclopedia of Communication • Jun 5, 2008
NobleIDNI9P00W20R43S45
Authors:,
Kathy Kellermann
Tae‐Seop Lim
Abstract
Understanding and production of messages and social behaviors are based on communicators' prior knowledge, which is organized and structured by schemas (Bartlett 1932; Rumelhart 1980). Over the years, researchers have identified different kinds of schemas, such as frames, story schemas, macro‐struct...
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