Prelims
Published • Sep 3, 2020
NobleIDNI9P05W37R45S35
Abstract
Citation (2020), "Prelims", Iacobucci, D. (Ed.) Continuing to Broaden the Marketing Concept (Review of Marketing Research, Vol. 17), Emerald Publishing Limited, Bingley, pp. i-xxvii. https://doi.org/10.1108/S1548-643520200000017037
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