Erratum
Published in Journal of Consumer Marketing • Jan 1, 1989
NobleIDNI5P85W22R32S34
Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024711. When citing the article, please cite: Bonnie S. Guy, (1988), “THE MARKETING OF ALTRUISTIC CAUSES: UNDERSTANDING WHY PEOPLE HELP”, Journal of Services Ma...