Prototype
Published in Wiley International Encyclopedia of Marketing • Sep 30, 2010
Authors:
Richard S. Blackburn
Abstract
Abstract Prototyping gives new‐product/service development teams an opportunity to examine successive approximations to a new product/service before committing to more costly steps of the development process. Prototypes can (i) help teams learn; (ii) facilitate team communication; (iii) assist in in...
Finding related papers...
Discussions
(0)No comments yet
Be the first to share your thoughts!