Knowledge Accessibility
Published in Wiley International Encyclopedia of Marketing • Sep 30, 2010
NobleIDNI1P85W85R99S50
Authors:
Robert S. Wyer
Abstract
Abstract Knowledge is accessible in memory if it comes to mind quickly and easily. The determinants of both declarative and procedural knowledge accessibility, the processes that underlie it, the methodology used to assess it, and its effects at different stages of processing are reviewed
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