Five Forces Framework
Published in Palgrave Macmillan UK eBooks • Jan 1, 2016
NobleIDNI8P91W25R95S52
Authors:,
Yamuna Baburaj
V. K. Narayanan
Abstract
Michael Porter’s five forces framework builds on the contribution of industrial organizational economics and is a relatively comprehensive tool for assessing the attractiveness of an industry in strategic management. We trace the origins of the framework, portray the components in the framework, bri...
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