Conventional labels put Kantian ethics under the rubric of “deontology,” which is contrasted with “consequentialism.” The referents of both labels, however, are usually caricatures, used to oversimplify philosophical positions for the sake of convenience and less innocently to provide people with a plausible pretext for rejecting ideas they do not understand. There are in fact a number of quite different reasons why Kantian ethics distances itself from most positions that go by the name “consequentialism,” and the chief effect of the caricatures is to erase the distinctions among these reasons.