Research indexBook chapter
Basic Considerations
McTavish, Maitland
1 Jan 1980
NobleIDark:/48914/w1/20260516/18BD6A25DOI10.1007/978-1-349-16317-5_1
Book chapter
Basic Considerations
McTavish, Maitland · 1980 · Subscription
NobleIDark:/48914/w1/20260516/18BD6A25DOI10.1007/978-1-349-16317-5_1
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Abstract
This chapter introduces industrial marketing.