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Mining Group Differences

Published in IGI Global eBooks • Jan 18, 2011
NobleIDNI3P18W44R12S63
Authors:
Shane M. Butler
,
Geoffrey I. Webb

Abstract

Finding differences among two or more groups is an important data-mining task. For example, a retailer might want to know what the different is in customer purchasing behaviors during a sale compared to a normal trading day. With this information, the retailer may gain insight into the effects of ho...

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