Commentaar
Published in KWALON • Jun 1, 2011
Authors:
Daan Andriessen
Abstract
Reply Reply This contribution is a reply on the article ‘Methoden en technieken in kwalitatief onderzoek’, written by Judith van Male. Andriessen recognises the practise driven reality of the qualitative market researcher in which applicability of results is leading. In addition he suggests a way to...
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