Automaticity
Published in The International Encyclopedia of Communication • Jun 5, 2008
NobleIDNI3P82W34R75S43
Authors:
Robert S. Wyer
Abstract
Automaticity in information processing is best conceptualized in terms of its antithesis. “Deliberative” processing involves the comprehension and use of information for a particular purpose (e.g., to make a judgment or decision, to communicate to others, etc.). This processing is conscious and inte...
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