Effectuation
Published in Cambridge University Press eBooks • May 25, 2024
NobleIDNI2P03W47R97S23
Authors:
Saras D. Sarasvathy
Abstract
Effectuation has become the basis for educating entrepreneurs and managers. Derived from cognitive and behavioral economic studies of expert entrepreneurs, effectuation shows how to cocreate value in highly uncertain situations. The framework of effectuation consists in techniques that minimize the ...
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