The study aimed to investigate the necessary requirements to achieve the effective strategic marketing in the Egyptian universities.This aim was achieved by preparing a theoretical study to diagnose the reality of strategic marketing in the Egyptian universities and identify their strengths and weaknesses.The study followed the descriptive approach and the achieved results revealed some shortcomings which hinder the Egyptian universities' abilities to achieve effective marketing.These shortcomings included: the universities and their special units' low benefit from the available marketing opportunities, the absence of thoughtful and serious marketing plans to market university services, and the scarcity of qualified human resources along with the necessary training programs specialized in the field of marketing.In addition, there were deficiencies in the organizational structure of marketing management in universities' institutions.The study set proposed procedures and necessary requirements to achieve effective strategic marketing for the Egyptian universities.The necessity of adopting the ideas of strategic marketing and improving the competitive position of the Egyptian universities were heavily recommended.