The purpose of this research was to investigate the reasons behind moral and ethical behavior and provide recommendations for improving job performance in government organizations, with a focus on promoting moral and ethical values among personnel in the Community Development Office in Kanchanaburi Province. The study involved 13 key informants who worked in the Community Development Office in Kanchanaburi Province. Data was gathered through interviews, and content analysis was conducted to analyze the findings. The results of the research showed the following: 1) The planning phase of this project involves two important issues. Firstly, it emphasizes the role of executives and the agency's initiatives to promote transparency. Secondly, it aims to enhance the organization's strength by instilling core values such as morality, sufficiency, discipline, volunteerism, gratitude, and project drive. 2) The operational aspect involves an action plan designed to strengthen the organization. The methods for carrying out these activities include: active involvement of personnel under supervision in the execution of the morality plan, pursuing four moral goals to guide the organization's efforts, implementing various activities that align with these five moral goals, and recognizing and rewarding individuals with praise and expressions of gratitude. 3) The evaluation aspect is critical in assessing the performance of personnel in terms of morality and ethics. It consists of two aspects: work performance and documentation.