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Executing the Initial CRM Implementation

Published in Apress eBooks • Jan 1, 2011
Authors:
Scott Kostojohn
,
Mathew Johnson
,
Brian Paulen

Abstract

In the previous chapter, we have provided you with the steps necessary to plan the initial project of your CRM program. Not all of the outlined tools and methods are useful in all situations; ultimately, you will find the items that make sense for you to use based on your organization and the comple...

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