<p>First column illustrates the “I” personal pronoun priming group’s average fixation maps for learning and recognition periods respectively; second column illustrates the “We” personal pronoun priming group’s average fixation maps for learning and recognition periods respectively; third column illustrates the “I” priming group (yellow) and “We” priming group (blue) fixation biases for learning and recognition periods respectively (no significant priming group differences revealed by iMap4).</p>