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Published in Figshare • Aug 7, 2024
NobleIDNI7P167W321R228S108
Authors:
Anatoliy Gruzd (5228882)
,
Alyssa Saiphoo (17958032)
,
Philip Mai (10839024)

Abstract

<div><p>The study uses 31 semi-structured interviews to explore users’ motivations for adopting and using blockchain-based social media (BSM) platforms. The objective of the study is twofold—to collect empirical data on early adopters of BSM and to test the applicability of the Unified Theory of Acc...

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