The article describes relevant works of modern researchers addressing the ekphrasis. The main types and functions of ekphrasis are analyzed, the basic methodological approaches to literary analysis – rhetorical and semiotic – are identified, the range of issues related to this term inter-semiotic nature is outlined. The picturesque ekphrastic discourse in Dina Rubina’s novel “White Dove of Cordoba” is studied and helps the author to create the original model of art. Rubin’s work is considered to be Künstlerroman, that is, the novel about the artist. The main task of study was to determine under the external narrative layer the deep semantic level of the text in order to consider the creativity problem posed in the novel as a God’s creatures as well as a craft. The art model formed in the novel is decoded with the help of several correspondent mythological systems. Understanding of creation of the world in Judaism is supported by allusions on similar ancient myths subjects: the myth about a birth of Venus and the myth about Pygmalion and Galatea. The ekphrastic discourse in “White Dove of Cordoba” is the most important means of art model, which reaches the romantics’ imaginations about the artist-demiurge. Due to the gift of mystical enlightenmen he is able to create new worlds and that is his higher purpose. The art concept in the novel is complicated by the main hero’s efforts to forge famous masters paintings and his vision of creative process is based on the coogonic theory when creativity is a creation of a new world (in this the case is an art painting universe ), requires the artist to renounce his “Ego”. This approach expands and transforms the views on art in romanticism and modernism.