DATA BASE
Published in Mendeley Data • Aug 21, 2025
NobleIDNI8P40W08R20S09
Authors:,
affan musyafa
Muhammad Sofyan
Abstract
This research aims to study the comparative effectiveness of Meta ads on Facebook and Instagram in generating WhatsApp Conversion for businesses in the building supply stores industries. By conducting 14 days of advertising campaigns using the same ad content and budget across both platforms, this r...
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