Open Coding.
Published in Figshare • May 7, 2025
NobleIDNI0P32W52R12S28
Authors:,,
Haiyan Miao (4612852)
Yongsheng Yin (6031244)
Yuanyuan Zhao (109963)
Abstract
With the widespread adoption of mobile networks, live streaming e-commerce has experienced robust growth. Marketing discourse plays a crucial role in communication between live streamers and consumers. This study, adhering to the principles of typicality and diversity, selects 37 live streaming e-co...
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