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Hypotheses testing – specific indirect effects.

Published in Figshare • Jul 17, 2025
NobleIDNI8P08W76R07S26
Authors:
Khalid Waleed Abdo (21736198)
,
Imdadullah Hidayat-ur-Rehman (12015337)
,
Sultan Bader Aljehani (21736201)

Abstract

The study aims to investigate factors influencing Apple Pay adoption, focusing on lifestyle congruence, perceived security, perceived trust, perceived financial control, ease of use, and relative advantage. By applying the Technology Acceptance Model (TAM) and Diffusion of Innovation (DOI) theory, i...

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