Sexual health is an important component of overall health. To study the awareness of primary care physicians on the prevention and organization of medical care for men with sexual dysfunction, a survey of 200 physicians from 11 communal primary care facilities in the Ivano-Frankivsk region was conducted in 2025. It was found that most primary care physicians are not sufficiently aware of male’s sexual health issues and acknowledge this through self-assessment (42.0 % confirmed a complete lack of knowledge, 51.0 % reported partial lack) and the need to acquire it (77.5 %), particularly about communication with patients (85.5 %). It has been established that the consequences of this insufficient knowledge are non-compliance with preventive technologies by primary care physicians. Only 3 (1.5 %) of respondents admitted that they regularly assess men's sexual health at each visit. Instead, one-third of respondents (32.5 %) never do so, about half (48.0 %) pay attention to it when there are complaints, and another 18.0% do so when there are risk factors. Thus, two-thirds of respondents (71.5 %) stated that, if risk factors are present, they advised their male patients to visit a urologist or sexologist for preventive purposes. Another 15.0% gave such recommendations to all men, but 13.5 % did not give such advice at all. At the same time, most of the surveyed primary care physicians (64.5 %) were convinced that men should visit a urologist-sexologist only when necessary, and a mere 35.5 % believed they should do so for preventive purposes, once (30.0%) or twice (5.5 %) a year. It was found that 70.0±3.2 % of respondents were aware of their role in detecting pathology. At the same time, almost a third (30.0 %) did not consider this to be part of their duties. About half of the surveyed primary care physicians (48.5±3.5 %) assigned the function of detecting sexual disorders to urologists, about one-third to sexologists (30.0±3.2 %) and urologists-andrologists (28.0±3.2 %). As for counseling men with sexual dysfunctions, only one in five surveyed primary care physicians (18.0±2.7 %) knew that they should also be involved in this. The rest obviously considered themselves insufficiently competent and therefore gave the leading roles in counseling such patients to sexologists (69.0±3.3 %), urologists (66.5±3.3 %), and urologists-andrologists (57.0±3.5 %). Just half of respondents (48.5±3.5 %) knew that men with sexual dysfunctions need to be consulted by a psychiatrist or therapist, and 2.5 times fewer (20.5±2.9 %) knew that they need to be consulted by a cardiologist. In total, every fourth surveyed primary care physician (25.0±3.1 %) acknowledged that they should be involved in the follow-up of men with sexual dysfunction, giving priority to the next specialists: urologists (49.5±3.5 %), urologists-andrologists (38.5±3.4 %), or sexologists (38.5±3.4 %). Only 55.5 % of the surveyed primary care physicians had encountered male patients with sexual dysfunction in their practice, which, given their sufficiently long work experience (73.5 % had more than 10 years), qualifications (79.5 % were certified), and an identified knowledge gap, may indicate a potential underdiagnosis of male sexual dysfunction. The results of the study emphasize the need to improve the training of primary care physicians on male sexual health.