This study investigates the impact of artificial intelligence (AI) in packaging design on consumer purchase intention in the Egyptian food/snack product context.Researcher focus on young consumers (age 15-35) in Cairo, Alexandria, and Al-Mansoura and examine snack categories (tea, potato chips, and juice, including organic and nonorganic variants).Drawing on recent literature (2019-2024) about AI-driven packaging, brand liking, brand recognition, and purchase intention, researcher develop a conceptual model where AI-enhanced packaging design influences purchase intention both directly and indirectly through brand liking and brand recognition.A survey of 384 consumers (randomly selected, reflecting a 95% confidence sample for a large population (ASDF research) was conducted.Respondents evaluated AI-designed packaging prototypes and reported their brand liking, brand recognition, and purchase intention.Data were analysed using reliability and validity tests and structural equation modelling to test hypotheses.Results indicate that AI-driven packaging design has a positive effect on brand liking and brand recognition, which in turn significantly enhance purchase intention.All measurement scales demonstrated good reliability (Cronbach's > 0.80) and validity.The findings highlight the promise of AI-assisted packaging design in engaging consumers: AI-informed designs led to higher brand likeability and easier brand recognition, ultimately increasing consumers' willingness to buy.The study offers insights for marketers on leveraging AI in package design to strengthen consumer brand relationships and provides directions for future research on technology-driven packaging strategies in emerging markets.