Encoding and Decoding
Published in The International Encyclopedia of Media Effects • Jul 8, 2016
NobleIDNI5P76W13R62S48
Authors:
Graham Murdock
Abstract
Abstract This entry traces the evolution of the encoding/decoding model of audience activity from its origins in early information science through its application to cultural analysis in the work of the Italian semiotician Umberto Eco to its elaboration in the influential schema proposed by Stuart H...
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