Оценка результативности деятельности и маркетинга некоммерческих субъектов
Published in Российское предпринимательство • Jan 17, 2013
NobleIDNI3P80W49R15S38
Authors:,
Александр Юрьевич Панченков
Сергей Николаевич Андреев
Abstract
The article examines the role of non-profit entities in the modern society. The urgency and the need for the evaluation of the effectiveness of their activities is determined, approaches to assessing the impact of the marketing activities of non-profit entities are established.