The Emergence of Self-Organizing E-Commerce Ecosystems in Remote Villages of China: A Tale of Digital Empowerment for Rural Development1

Leong, Carmen; L. Pan, Shan; Newell, Sue; Cui, Lili

doi:10.25300/misq/2016/40.2.11

Public

The Emergence of Self-Organizing E-Commerce Ecosystems in Remote Villages of China: A Tale of Digital Empowerment for Rural Development1

Shared by NobleBlocks on Jun 1, 2016 • 12:00 AM UTC

Authors:

Carmen Leong

Shan L. Pan

Sue Newell

Abstract

The emergence of Alibaba’s Taobao (e-commerce) Villages in remote China has challenged the assumption that rural, underserved communities must always be the recipients of aid to stimulate ICT-enabled development. Based on an in-depth case study of two remote villages in China, this research note sho...

Subject

China

Empowerment

E-commerce

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