體驗行銷、顧客滿意度、顧客忠誠度關係之實證研究－產品涉入之中介與干擾效果

The study focuses on the relationship among experiential marketing, customer satisfation, and customer loyalty. The study investigates the moderating and mediating effect of product involvement. The SEM approach is used to investigate the causal relationships between the above constructs. The conclu... View More